COMFORT.
Smells that soothe the cycle
Insight:
Sense of smell changes during a menstrual cycle and certain smells provide comfort during certain phases.
Idea:
Comfort will create a line of fabric conditioners whose smell will soothe the different phases of the cycle.
Product Development
We will launch a new set of comfort conditioners containing four packs for the four phases of the menstrual cycle.
OOH
We will stick Comfort washed sheets on billboards on a low level that people can smell as they pass.
Partnership with Clue
We will partner with the period tracking app Clue.
On the calendar page and cycle section highlight the different ways they can bring themselves some extra comfort and
mention the different Comfort products they can use.
Comfort party
We will create a launch party for the Comfort conditioner in the most comfortable way.
We will have four rooms for the four phases, all designed for the ultimate comfort during that time.
From music and scents to seating and food, everything designed for your comfort.
.jpg)
