ELLA'S KITCHEn.
Training tastes for future travellers.


Insight:
By 6 months of age, children develop their taste preferences significantly
Idea:
We will show parents by expanding their palates they can prepare them for the world.
World edition
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A collection of flavours from around the globe will be released.
Unique blend of flavours to help your baby enjoy the unique cuisines of the world.



Social
We will create a baby reviews series, both posters and videos.
That can be used as YouTube preroll and social ads.
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Collaboration
Children are quick to pick up languages till the age of three.
Along with expanding their taste buds, we will use their precious early years to teach languages with Duolingo, making them truly ready for the world.
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In-store activation
We will set up a fancy restaurant booth in the baby food aisles.
Parents and children doing their food shop can try Ella’s kitchen world edition.
The children will wear tuxedo style bibs providing the perfect opportunity for parents to click pictures of their young ones.