Social
We will partner with Michael Phelps and create a comedic content series called "The only man who will survive the future".
We follow an interviewer bringing the inside scoop of Michael's life and framing it as a secret survival guide.
Experiential
We will set up a pop-up futuristic Speedo store.
Located 8ft above ground, with tinted glass that give you the experience of a flooded future
The pop up will contain the future daily wear collection - day to day clothes from pyjamas and tracksuits to business suits and ballgowns all suitable for the water/ future.
SPEEDO.
Sea levels are rising, get ready.
Ask:
Get people swimming.
Insight:
Global warming is happening, the sea levels are rising.
Idea:
We will get people into swimming by making them aware of the future
OOH
In major cities, we will mark the rising of the sea levels in odd places from historic monuments to inside of buses.
Showing people what is to come and encouraging them to swim.