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WIKIPEDIA.
Not everything is worth knowing.
Insight:
People think Wikipedia is an unreliable source but it deletes around 50,000 articles every year,
bringing only quality content to its audience.
Idea:
We will bring to light Wikipedia's efforts by displaying the articles they saved us from,
using their bank of "deleted articles with freaky titles"
Stunt
We will set up a big recycling bin in Leicester Square.
As articles will be deleted online, they will be printed and thrown into the bin.
People can climb and have a read of the articles.
Toilet paper
We will print the articles on toilet paper, giving people a glimpse of shitty articles to read as they shit.
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